Elegant design, special materials, and the highest quality: STRAX GmbH, a specialist in mobile communications accessories, is expanding its product range with new HUGO BOSS mobile phone accessories. The product range is now available in selected HUGO BOSS stores, the HUGO BOSS online store, as well as in mobile network operator shops, Apple premium retailers, and telecommunications retailers. The collection, for which STRAX is the exclusive distributor, includes bags and snap-on cases for smartphones and mobile phones, MP3 players, and tablet computers. The new products were presented to end customers for the first time at the IFA consumer electronics trade fair in Berlin. Distribution is carried out under a three-year distribution agreement concluded with Telecom Lifestyle Fashion BV (TLF).
STRAX presented the product line this spring at the exclusive industry event MedPi in Monaco and is now bringing the high-quality accessories series to retail for end customers. STRAX presented the products for the first time in Germany at the International Consumer Electronics Fair (IFA) in Berlin from September 2nd to 7th, 2011. They are now available in select stores.
The debut collection consists of tailor-made accessories for iPhones as well as universal cases for the most popular smartphones, mobile phones, and MP3 players. In addition to mobile phone accessories, the collection also includes cases for the iPad 2. Deriving from the trends, materials, and designs of the various BOSS collections, a high-quality range was created that impresses with surprising material combinations and a wealth of detail. The 2011 accessories collection is presented in four themes: CONSTRUCTION, EXPLORER, HIGHLANDS, and METROPOLIS.
Inspired by the expressions of modern architecture, the CONSTRUCTION theme captivates with geometric patterns and clean lines. Combining these materials with leather or decorative prints from the BOSS women’s and men’s collections, the result is a tailor-made product that protects the mobile device while providing direct access to all functions.
The great explorers of the past serve as inspiration for the EXPLORER theme. Robust canvas materials combined with soft, grained leather or natural leather pay homage to the world’s great pioneers and adventurers.
The Scottish Highlands, with their unique, mystical atmosphere, have often inspired fashion trends. Fabrics such as Shetland, tweed, and Donegal all originate from this region. The HIGHLANDS theme places these characteristic elements in a modern context, subtly combining coarse wool fabrics with leather. The signature feature of this theme is a subtle herringbone pattern.
The glamorous city lifestyle of the world’s most beautiful cities provides the inspiration for the METROPOLIS theme. Here, the most diverse forms of art, culture, and architecture merge. The results are high-quality logo or design embossing, decorative stitching, and laser prints on cool metal that contrast with warm cowhide.
The products will be available starting in September in selected HUGO BOSS stores, the HUGO BOSS online store, as well as in mobile network operators’ shops, Apple premium retailers, and telecommunications retailers. STRAX GmbH distributes the products in Germany, Austria, Switzerland, France, Belgium, the Netherlands, Luxembourg, Sweden, Denmark, the United Kingdom, and Poland.