There are basically two ways to access the internet via a cell phone or smartphone. The current preferred option is probably the app (commonly known as an application). Applications are small programs written for specific purposes that can access the internet via UMTS. Since the iPhone’s launch, apps have enjoyed an astonishing success story, fueled by Apple’s unique ecosystem. Google’s Android operating system is now bringing some momentum to the market.
Apps vs. Browsers: Navigating the Future of Mobile Use
The second option for mobile internet use is a browser optimized for mobile devices, such as cell phones or smartphones . Due to the comparatively small screens compared to the classic internet experience on a home PC, navigating the mobile internet is difficult unless the website itself has been optimized for mobile access. The online offerings of news and daily newspapers are generally already optimized for use on smartphones. These websites can therefore usually be accessed without any problems using mobile browsers. The situation is different for websites that require login, such as webmail or social networks. Apps have clear advantages here, which is why the Facebook and Twitter applications are among the most frequently downloaded apps of all.
From the developers’ perspective, the apps have the clear advantage that many users are apparently willing to pay for these small utilities. This fact is currently generating a great deal of creativity on the supply side.
On the other hand, there are clear signs that the use of mobile browsers is also increasing. The more familiar people become with navigation, the more naturally they simply access websites they know from the traditional internet without first researching whether there’s an app available. Furthermore, there’s no need to download and update the app. Time will tell who wins. In any case, for now, we can expect years of peaceful coexistence.